repositioning — reposition re‧po‧si‧tion [ˌriːpəˈzɪʆn] verb [transitive] MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company s other products and to competing… … Financial and business terms
repositioning — /ˌri:pə zɪʃ(ə)nɪŋ/ noun a change or adjustment to the position of a product in the market, or the consumers’ idea of it, by changing its design or by different advertising ● If this spring’s promotional campaign doesn’t achieve a repositioning of … Marketing dictionary in english
repositioning repurchase agreement — A funding technique often used by dealers who encourage speculation through the use of gains trading, pair off, when issued, and extended settlement ploys. When an investor agrees to purchase a security with the intent of quickly selling it for a … Financial and business terms
repositioning — rɪËpÉ™ zɪʃn n. act of restoring to a former condition v. restore to a former condition; move into a new position; devise a new marketing plan for a product in order to increase sales … English contemporary dictionary
repositioning — the summary dismissal of staff Used in this sense by Stanford University. (Daily Telegraph, 20 August 1996). True as far as it goes, but not the whole story … How not to say what you mean: A dictionary of euphemisms
repositioning — Changing a product s design, formulation, packaging, price, brand image, or brand name to reposition it in the minds of the customer and in relation to its competitors. See perceptual mapping; positioning … Big dictionary of business and management
repositioning — noun the act of placing in a new position • Derivationally related forms: ↑reposition • Hypernyms: ↑placement, ↑location, ↑locating, ↑position, ↑positioning, ↑emplacement … Useful english dictionary
Drug repositioning — (also known as Drug repurposing, Drug re profiling, Therapeutic Switching and Drug re tasking) is the application of known drugs and compounds to new indications (i.e., new diseases).[1] Contents 1 Drug repositioning 2 See also … Wikipedia
Equity repositioning — is the financial strategy of taking an equity rich asset base and repositioning those assets into a diversity of investment vehicles. The idea is to borrow against the equity value of a property and reposition that capital. This strategy is aimed … Wikipedia
product repositioning — UK US noun [U] MARKETING, COMMERCE ► REPOSITIONING(Cf. ↑repositioning) … Financial and business terms