Gamble
121Brand Rewired. Connecting Branding, Creativity, and Intellectual Property Strategy , Jennifer Wolfe C.
Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have… 3186.94 руб электронная книга122IT-Driven Business Models. Global Case Studies in Transformation , Henning Kagermann
A look at business model innovation's crucial role in today's global business environment . Showing organizations how business model innovation should be a key focus area in today's global economy… 2926.78 руб электронная книга123Innovate!. How Great Companies Get Started in Terrible Times , Thomas Meyer A.
Learn the lessons of how great companies began in the worst economic times Eli Lilly. IBM. Medtronic, Procter&Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their… 2273.13 руб электронная книга124Jugaad Innovation. Think Frugal, Be Flexible, Generate Breakthrough Growth , Navi Radjou
Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation].—The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a… 1817.85 руб электронная книга125Listen First!. Turning Social Media Conversations Into Business Advantage , Stephen Rappaport D.
This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real… 1622.74 руб электронная книга126Стать инноватором. 5 привычек лидеров, меняющих мир , Клейтон Кристенсен (2011)
Как генерировать свежие идеи? Как начать мыслить нестандартно? Способность к инновациям и есть “секретный… 349 руб электронная книга127Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication , Mark Weiner
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter&Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers… 2337.52 руб электронная книга128Stalin. Paradoxes of Power. 1878-1928. Книга 1 , Kotkin Stephen (2015)
In January 1928 Stalin, the ruler of the largest country in the world, boarded a train bound for Siberia where he would embark upon the greatest gamble of his political life. He was about to begin… 1463 руб